FAQ

Common Consumer Questions:
Q:Does Yankee Candle Company use lead wicks?
Q:How can I keep my candles looking their best?
Q:Why do candles sometimes get mushroom shapes on the wicks?
Q:Do you have a candle that "eats" smoke or cooking odors?
Q:Can I refill my jar candle when it is empty? Or, do you recycle the empty jars?
Q:How can I remove candle wax from fabric?
Q:How do you make your candles smell so authentic?
Q:Which is your most fragrant candle?
Q:What is the difference between Yankee® Candles and other brands?
Q:If I wanted to use my empty Yankee Candle® jar for storage, how can I remove the metal wick base?
Q:Why do you recommend that I discontinue using the candle when a half inch of wax remains?

Common Retailer Questions:
Q:What are Yankee Candle's best selling products and fragrances?
Q:What are Yankee Candle's recommended retail prices?
Q:Why is Yankee Candle opening its own retail stores?
Q:How does Yankee Candle determine where to open a retail store?
Q:Why are Yankee Candle retail stores able to carry more fragrances and products?
Q:What do I say to a customer in my store who inquires about a fragrance or product that's unavailable to me?
Q:Do Yankee Candle retail stores get priority in terms of shipping or product availability?
Q:Does Yankee Candle offer franchising opportunities?
Q:I've seen your products being sold by local fundraising organizations. Please explain.


Common Consumer Questions:
Q: Does Yankee Candle Company use lead wicks?
A: There has been a good deal of recent coverage in the media regarding possible health issues relating to candles containing lead wicks, some of which has unfortunately been confusing or misleading. In order to eliminate any concern or confusion on the part of our customers and consumers in general,THE YANKEE CANDLE COMPANY WOULD LIKE TO ASSURE YOU THAT YANKEE CANDLE DOES NOT USE LEAD WICKS IN ANY OF OUR CANDLE PRODUCTS. Moreover, the National Candle Association, of which Yankee Candle is a long-standing member, has already been working for some time to attempt to ensure the removal of lead-core wicks from the marketplace, and Yankee Candle will continue to support any appropriate efforts to do so. All of our products are today manufactured with pure cotton wicks that are free from lead and completely safe. At Yankee Candle we care deeply about the health and well-being of our guests and customers. After all, many of them are our own families, friends and loved ones. We are therefore ffirmly committed to producing high quality candle products that can be enjoyed and enjoyed safely. This has been our mission for over 30 years and we will continue to strive to offer the very best candles available.
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Q: How can I keep my candles looking their best?
A: Candles will discolor or fade when they are exposed to intense light for extended periods. If possible, don't display candles for long periods in direct sunlight, fluorescent lighting or other strong illumination. Incandescent lighting is recommended. Store candles in a cool, dry place. Wax will soften in temperatures over 80 degrees Fahrenheit. This may cause taper candles to bend, or may affect the quality of your other candle styles.
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Q: Why do candles sometimes get mushroom shapes on the wicks?
A: When a candle is consuming more wax than the flame can burn completely, carbon deposits may develop. This is most likely to occur when the wick is too long and needs to be trimmed. Blow out the flame, trim the wick (removing the carbon deposit) and re-light. Do not allow wick trimmings or other combustible materials to remain in the candle.
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Q: Do you have a candle that "eats" smoke or cooking odors?
A: All our fragranced Housewarmer® candles will mask smoke or cooking odors.
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Q: Can I refill my jar candle when it is empty? Or, do you recycle the empty jars?
A: Glass jars weaken with handling, developing tiny stress fractures that could cause them to break if refilled with hot wax. However, they make terrific holders for all kinds of household items: buttons, nails, cotton balls, potpourri, seashells ... whatever small collections you may want to display. Additionally, most local recycling agencies will accept empty Yankee Candle® jars with other glass jars.
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Q: How can I remove candle wax from fabric?
A: First, we suggest you consult the laundering instructions provided by the manufacturer of the tablecloth or other fabric, if available. Professional cleaners are also valuable sources of information. If attempting to clean the item yourself, it is important to allow the wax to completely harden. Once hard, gently chip away the larger pieces of wax from the fabric. After much of the wax has been removed, run hot water through the fabric to loosen the remaining wax. Citrus based or oil based cleaners are most effective in removing stains.
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Q: How do you make your candles smell so authentic?
A: Our trade secret is our trained noses! Actually, we have a committee of experts dedicated to researching fragrances. Once the committee recommends a fragrance, a separate group of individuals who work in a variety of areas throughout the company home-test the fragrance for authenticity and quality of burn.
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Q: Which is your most fragrant candle?
A: Our jar candles tend to be perceived as most fragrant due to the larger melted pool of wax. The larger surface area of liquid wax allows the fragrance oil to vaporize into the air more readily and in larger quantity.
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Q: What is the difference between Yankee® candles and other brands?
A: Yankee Candle is the market leader in the premium scented candle industry, and has been devoted to the art of candle-crafting for nearly forty years. We use only the highest quality materials: the best wicks, glassware, and premium-grade, highly-refined waxes specially blended for optimum burning and fragrancing performance. We also offer the best and largest selection, and offer consistent quality you can trust.
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Q: If I wanted to use my empty Yankee® candle jar for storage, how can I remove the metal wick base?
A: The metal wick base has been glued in the center of the jar to prevent the wick from moving too close to the edge of the glass jar. To remove it, first be sure the jar is empty of wax. (Placing the jar in a freezer will help you remove left-over wax.) Then, simply pour enough rubbing alcohol into the jar to cover the base, and allow it to sit for a couple of days. The rubbing alcohol should soften the glue and release the base. It is important that you allow the rubbing alcohol time to work and that you don't pry at the base with any object, including your hand!
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Q: Why do you recommend that I discontinue using the candle when a half inch of wax remains?
A: The glass may get quite hot on the bottom as the flame nears the base of the jar and most of the wax has been consumed. This instruction helps prevent possible damage to the surface on which the jar is burning. However, you should also remember that candles should always be burned on heat resistant surfaces; i.e., trivets, plates or other appropriate holders.
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Common Retailer Questions:
Q: What are Yankee Candle's best selling products and fragrances?
A: We are best known for our jar candles and Samplers® votive candles. Other styles that are essential to your product line-up are scented tea lights and Wax Potpourri Tarts®. In addition, we are the premium market leader in the home fragrancing industry with such products as our Electric Home Fragrancers and Car Jars® auto air fresheners. Fragrances vary somewhat in popularity from region to region, and we'd recommend that you contact a Sales Consultant (800-792-6180) for suggestions specific to your area or type of store.
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Q: What are Yankee Candle's recommended retail prices?
A: We suggest keystone retail pricing for all our products. That is, we recommend a 100% markup on the wholesale cost. This price structure will support our desired brand identity and perceived value, while also supporting the profitability you need as a retailer. While some retailers may be tempted to charge more, we feel the consumable nature of our product makes keystone pricing sufficiently profitable (customers return frequently to buy again). Complete lists of products and suggested retail prices are found on the reverse side of our order forms.
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Q: Why is Yankee Candle opening its own retail stores?
A: Yankee Candle has been a retailer from the very beginning. We are a marketing company, and as such, we utilize all available channels of distribution to reach consumers and establish our brand. Research shows that when confronted with two similar products, consumers will most often choose the one most familiar to them. We believe our dual wholesale and retail strategy makes Yankee CandleŽ the brand customers ask for by name, increases our share of the market, and increases business in all our channels.
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Q: How does Yankee Candle determine where to open a retail store?
A: Our real estate staff researches the major markets throughout all regions of the United States. We also work with mall developers who keep us appraised of opportunities. While some may believe we review our list of wholesale accounts and target areas where our business is already strong, this isn't the case. Our retail stores will be positioned in locations recognized as higher traffic markets. These are markets where we have also been developing our wholesale business. Our experience shows that given the broad appeal, affordability and consumable nature of our product, most any market in the country can support a Yankee Candle retail store in addition to a strong complement of independent Yankee® retailers.
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Q: Why are Yankee Candle stores able to carry more fragrances and products?
A: The typical specialty retailer offers products from 200 or more vendors, with fewer than 10% related to the candle category. Therefore, an independent retailer offers consumers many, many other reasons to visit their store, in addition to YankeeŽ candles. Yankee Candle retail stores focus almost solely on scented candles, and therefore we offer an extended range of fragrances and products to fill out our mix. The advantage to you as an independent retailer is that if one or more of these additional products sells well enough, we will add it to our wholesale line. Unlike new introductions from other manufacturers who aren't retailers, our wholesale introductions have been pre-tested for consumer acceptance.
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Q: What do I say to a customer in my store who inquires about a fragrance or product that's unavailable to me?
A: We recommend you say, "As an independent Yankee Candle® retailer, we carry the most popular and best-selling fragrances and products Yankee Candle offers. The product you are requesting must not be that popular as yet. Are you familiar with all the fragrances I DO carry? Have you tried . . .? etc."
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Q: Do Yankee Candle retail stores get priority in terms of shipping or product availability?
A: No, they do not. Yankee Candle retail stores typically order several times a week, and in the fourth quarter, almost every day. This frequency of ordering helps them stay in stock. While this may not be practical for an independent retailer, we would nevertheless recommend you order early and often. We also recommend that you set up a regular call schedule with a Sales & Service Consultant (800-792-6180) that will help your ordering stay on track.
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Q: Does Yankee Candle offer franchising opportunities?
A: No. All Yankee Candle retail stores are company owned and operated, and we have no plans at this time to franchise our store concept.
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Q: I've seen your products being sold by local fundraising organizations. Please explain.
A: Our fundraising division, GBI Marketing, has been the exclusive distributor of Yankee® candles for the purpose of fundraising since 1984. GBI offers a limited range of our products at higher suggested retail prices, and provides many added-value services to fundraising organizations such as full-color order forms, complementary products, gift boxes, orders packed per individual participant, etc. GBI carefully screens each organization to ensure they are in fact not-for-profit and their cause fits acceptable parameters. We believe fundraising distribution increases exposure for our products, align our brand with worthy causes, and ultimately increase sales in our other channels; i.e., people who purchase Yankee® candles through an organization must then seek other outlets for their repeat purchases.
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