| The Yankee Candle Company, Inc. is the nation's leading designer, manufacturer, wholesaler and retailer of premium scented candles, with the most highly recognized brand of any premium scented candle manufacturer. We have a 37-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. Having earned a reputation for superior, long-lasting fragrance quality, Yankee Candle is America's trusted choice for fragrance.
Our candle products come in hundreds of fragrances, styles and sizes, including our popular Housewarmer® jar candles, Samplers® votive candles, Tarts® wax potpourri, designer pillars, tapers and scented tea lights. We also have a long history as a product innovator in the premium scented candle category and we are continually expanding our product offerings with new and exciting introductions such as our Home Classics and Stripes candle lines and, most recently, our new and more fashion-forward YC line of premium natural wax blend candles in several unique and distinctive fragrances. Yankee Candle is also a major designer and marketer of candle and home décor accessories, as well as branded non-candle fragranced products such as our Car Jars® auto air fresheners. We are also becoming a growing competitor in the home fragrance product category, extending our brand and fragrance expertise into this exciting and growing channel with products such as our new Housewarmer® electric home fragrancer and our YaYankee Candle® branded potpourri, reeds, room sprays, and other home fragrance offerings. At Yankee Candle, our fragrances and products create home magic.
Yankee Candle sells its products through a wholesale customer network of approximately 15,600 store locations throughout North American, a growing base of company owned and operated retail stores (366 stores located in 42 states as of January 1, 2005), direct mail catalogs, our Internet website yankeecandle.com, and internationally through our distribution center located in Bristol, England and through various international distributors. Our one-of-a-kind Flagship Store in South Deerfield, MA is the world's largest candle and Christmas store, containing approximately 90,000 square feet of retail and entertainment space, and has been ranked as one of the most popular tourist attractions in Massachusetts.
A key contributor to our success has been our vertically integrated business model, which enables us to control most every aspect of our business, from product development to manufacturing to distribution to marketing and sales. This structure allows us to consistently provide high quality and innovative products, deliver them in a timely and efficient manner to customers all over the world and provide excellent customer service. The power of the Yankee Candle® brand and our dedicated and talented employee base truly set us apart from our competitors.
Founded in 1969, Yankee Candle is headquartered in South Deerfield, Massachusetts and employs approximately 5,500 employees.
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